GROUNDED
SYSTEMS
Revolutionize Your
Online Capabilities
ORBIT
Essential Operations
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Ongoing monitoring and routine updates to keep your primary website online, secure, and functioning as expected.
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Basic domain and DNS oversight so key services (website, forms, email) remain connected and avoid avoidable outages.
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A set number of minor monthly changes, such as copy edits, link fixes, or form adjustments, within your existing tools and templates.
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A concise monthly summary outlining completed maintenance, current system status, and any recommended next steps for future improvements.
STAR SYSTEM
Growth Automations
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Targeted improvements to layouts, messaging, and user journeys so key pages guide visitors toward inquiries, bookings, or purchases instead of dead‑end clicks.
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Design, implementation, and refinement of several essential flows such as lead capture follow‑ups, simple nurture sequences, and internal alerts so warm opportunities are not missed.
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Setup or refinement of analytics, events, and basic dashboards so you can see where leads come from, how they move, and where revenue is leaking.
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Monthly review of performance metrics plus a defined block of improvements—copy tweaks, UX refinements, and automation adjustments—to keep the system improving over time.
GALAXY
Product & Brand Management
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Ongoing management of your brand, offers, and key journeys so messaging, visuals, and positioning stay consistent and easy to buy from across all major touchpoints.
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Design, maintenance, and refinement of end‑to‑end funnels—awareness, acquisition, onboarding, retention, and renewals—supported by advanced automations and segmented campaigns.
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Joined‑up dashboards and review rhythms that bring together performance from multiple tools, turning scattered data into clear insights and recommendations for what to launch, improve, or retire.
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Regular iterations to copy, UX, funnels, and automations, plus strategic input into product and brand decisions so the entire ecosystem evolves in line with real customer behavior.
STAR SYSTEM
Growth Automations
More gravity, more moving parts - your core planet plus supporting bodies working together.
WHO IT'S FOR:
For crews who’ve already made it into orbit but are still doing laps - stuck in gravity. Manually tracking signals, following up with every ping, and trying not to lose sight of incoming ships.
Packages
Websites Are Like Potatoes
A free guide that shows you how to turn your basic website idea into something people actually want to visit and use. With a fun potato-cooking metaphor, it covers the key ingredients you need, different types of sites (like simple landing pages or full online stores), and common pitfalls to skip for better results.
Add one to your production
A custom element that displays what you’re currently listening to — updated in real time.
Built for streamers, startup radio stations, or anyone who wants to share live music activity on their site. It’s powered by custom code and dynamic data integration, opening the door for other real-time features and future innovations using the same framework.
Now Playing
We build for success
ABOUT DEFIGN SOLUTIONS LTD.
Defign Solutions Ltd. is a digital-first design and operations studio that turns underperforming brands and websites into clear, modern, conversion-focused experiences that actually move the needle for growing teams and founders. The work sits at the intersection of branding, UX, and systems integration, so clients get not just a good-looking site, but a connected engine that supports sales, marketing, and operations in one ecosystem.
Who we are
Defign is a Canadian branding and digital operations partner focused on helping businesses build bold identities, seamless customer journeys, and reliable online systems. The team blends creative strategy, design, and technical implementation, supporting everyone from local service businesses to online-first companies that need their digital presence to keep up with real-world growth.
What we do
The studio designs and optimizes websites, brand identities, and digital experiences, then connects them to the tools that actually run the business—CRMs, booking systems, ecommerce, automations, and analytics. Services range from focused branding and UX engagements to full “site supercharger” overhauls that cover audit, redesign, copy, integrations, and ongoing improvements.
How we work
Every project starts with understanding the client’s goals, constraints, and existing tech stack, then mapping a practical path from “confusing and manual” to “clear and mostly automated.” Work is delivered in structured phases—discovery, architecture, design, build, integration, and optimization—so teams always know what is happening, what’s next, and how success will be measured.
What we believe
Defign is built on the idea that design should reduce friction, not add it: fewer clicks, clearer choices, cleaner data, and systems that feel intuitive for both customers and internal teams. The focus is on long-term reliability over one-off launches, using data, real user behavior, and ongoing collaboration to keep brands and digital experiences sharp, consistent, and ready for what’s next.
Why it matters
Most businesses already have a website and a handful of tools; Defign’s role is to connect, clarify, and upgrade those assets so they actually contribute to growth instead of adding noise. When branding, UX, and operations work together, teams spend less time fighting tech and more time serving clients, shipping ideas, and scaling what already works.
TAILORED SOLUTIONS
A done‑for‑you overhaul that turns an underperforming website into a lead‑generating, conversion‑optimized system, covering UX, design, copy, and integrations.
Think of it as a full tune‑up: audit, redesign, better flows, sharper CTAs, and analytics so the site actually works like a digital engine, not a brochure.A streamlined branding package that defines the visual and strategic foundations of your brand so every touchpoint feels consistent and intentional.
This typically includes core identity elements, basic guidelines, and key assets to keep your presence clear, recognizable, and easy to deploy across platforms.Custom, platform-agnostic systems that connect your website to the tools that actually run your business. Ecommerce, payments, CRMs, booking, and automation.
Architecting the backend: inventory, orders, customer data, and messaging all talking to each other across Google, Wix, WordPress, GHL, Shopify, and more.
The focus is on clean, reliable integrations so your store, pipelines, and dashboards stay in sync.
No double entry, no broken links, and no guessing what’s happening in your business under the hood.
Continuous improvements to design, copy, and funnels based on data, not guesses, so performance keeps getting better over time.
This can include A/B testing, content tweaks, and UX refinements that keep your digital presence running like a maintained machine instead of a one‑and‑done launch.
