Trotec Laser Canada — Marketing & Digital Operations
When joining Trotec Laser Canada, the marketing operation was largely inactive — no consistent social presence, no reporting structure, and no materials for events. The following initiatives were identified and executed to fill those gaps and build a functioning marketing operation from scratch.
The company's META accounts had been sitting dormant for over a year. Full ownership was taken over content and engagement, bringing the channels back to life and rebuilding an active audience.
A monthly reporting routine was established to keep sales leadership informed — tracking leads, market segments, and pipeline activity using Salesforce across a Canadian contact database of over 400,000 users.
See example below:
Trotec attended tradeshows with no handouts or printed materials to offer visitors.
Travis designed and produced custom collateral for each event, while also serving as a confident and engaging on-site & web presenter.
Shot and edited customer testimonials and submissions for Trotec Laser Canada's YouTube channel — content that consistently outperformed other formats in engagement and reach.
Targeted outreach campaigns were built using PhantomBuster and JotForm to reach fresh, relevant leads — resulting in over $100,000 in laser sales and 81 registrations at a single open-house event.